Tuesday, April 24, 2007

How Do You Solve A Problem Like Katie

Morale at CBS News is dropping even lower now that Katie Couric has led the CBS Evening News into the network news ratings cellar.

And in a money-first business like television, third place out of three may not cut it, even if your anchor is a $15 million-a-year television star.

In fact, a "veteran correspondent" tells Gail Shister of the Philadelphia Inquirer that the Katie Couric experiment is "a disaster. Everybody knows it's not working. CBS may not cut her loose, but I guarantee you, somebody's thinking about it."

And what does Katie have to say?:

"I don’t think I ever felt so uncomfortable to the point it made viewers uncomfortable . . . I know it sounds so self-helpy, but you do grow when you’re facing challenges, and when people are taking shots at you right and left."

"Self helpy?" The way I see it - anyone that can read can anchor the CBS Evening News. But if you want someone that projects a gravitas superior to that of a head cheerleader or an astronaut's wife... Choose a journalist that has paid his... Or her... Dues.

Oh... And maybe you might also try repairing your palpable left wing bias to the point that you have at least a semblance of fairness.

1 comment:

Mojo_Risin said...

You had me right up to the last bit.

Katie Couric does not belong as the lead anchor on an evening news show. Her grasp of issues seems incomplete. It's not just that she lacks gravitas, but that she jumped right from a soft news position into a hard news one. And it shows. There are others who would fit the bill a lot better.